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I’m interested in the topic of working with direct advertisers and trying to understand what advantages it can bring over advertising networks. After all, networks give a steady stream of advertising, but it seems that directly you can control prices more and get more for placements. Perhaps someone has already had experience with both models and you can suggest what the main difference is? It’s interesting to understand how it affects revenue, how much more effort working direct requires and whether it’s worth it in the long run.
In my experience, I can say that working with direct advertisers is much more profitable than working with advertising networks. Firstly, the income is more stable and higher, because there are no middlemen who take a part of it for themselves. Second, you have more control over what ads you get on your site. I realized all these facts when I started working with TOP Affiliate Network. This is important, especially if you want to keep your audience. Yes, it’s more difficult to negotiate directly, but when everything is set up, the result is better. I checked this out for myself, and now I prefer to work only in this way.
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I’ve been looking into the pros of direct advertisers on ad networks, and it’s quite interesting! A big advantage is that you get to keep 100% of the proceeds, which is great. Plus, you can build strong, long-term relationships with advertisers, leading to more consistent and higher-paying campaigns. On the other hand, managing and negotiating deals requires more effort. If you’re in marketing, you should definitely check out some of the best B2B landing pages for inspiration—they’re full of great strategies!
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